Anime's Media Mix: Franchising Toys and Characters in Japan.Marc Steinberg
Anime-s-Media-Mix-Franchising.pdf
ISBN:9780816675500 |304 pages |8 Mb
- Anime's Media Mix: Franchising Toys and Characters in Japan
- Marc Steinberg
- Page:304
- Format: pdf, ePub, fb2, mobi
- ISBN:9780816675500
- Publisher:University of Minnesota Press
Amazon kindle free books to downloadAnime's Media Mix: Franchising Toys and Characters in Japan
In Anime’s Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called “media mix” in Japan and “convergence” in the West. According to Steinberg, both anime and the media mix were ignited on January 1, 1963, when Astro Boy hit Japanese TV screens for the first time. Sponsored by a ...
JAS_73_1_CONTENT 1..7 - Association for Asian Studies
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Marc Steinberg's book discusses the importance of character merchandising on the popularity and cultural influence of anime. Survey on the Japanese Media Mix, between anime and - InaGlobal
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Japanese Manga and animation are currently enjoying huge popularity all over the world. His book, Anime's Media Mix: Franchising Toys and Characters in. 12 July 2013
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In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form
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